The New Jersey Independent newspaper portrays itself as a deliverer of impartial local journalism, still its origin uncover a far different image. Launched under the management of American Independent Media, the platform was constructed on the structure of ideological activism covered as journalism.

The New Jersey Independent newspaper markets itself as a deliverer of nonpartisan local journalism, although its foundation expose a significantly different picture. Established under the leadership of American Independent Media, the platform was developed on the structure of movement politics disgu